More friends, More money
by Brian Chiam Chiew Yue
a) Opinion about the ad
The big idea of this banner ad is to promote the digital bank , with the main message of earning R$8 for every friend that joins. The banner ad primarily uses the KISS copy: The headline is short and simple, the body copy furthers the headline with the benefits offered, a clear call to action and the presence of the logo.
In my opinion, the banner ad is fairly simple and straightforward. It conveys its message clearly without any flowery writing. The headline uses a ‘curiosity’ approach to it, enticing readers to know more. The choice of graphics used for the banner are smart. It relates to the benefits that the bank offers, as the penguin on the left represent the first to register with the bank, hence the R$8 displayed along with it. As the flow of the R$ moves along from left to right in increments of 8, the number of penguins also increases. This reflects the entirety of the ad, which is earn more with more friends that join.
b) Newly created copy for the ad
Headline: Join the party for more money
Body Copy: Earn R$8 for every one of your friends that joins
Call-to-Action: Find us at the App Store and Google Play Store
End Of season sale
by Chong Siong Loong Ron
a) Opinion about the ad
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The idea of these pop-up ads is to attract more customers to shop during Nike end of season sales. They have a very straightforward call-to-action which they want people to just click on the shop button to start shopping in the Nike online store. Other than that, Nike uses a little on the KISS method where the body copy is short and simple, benefits offered are directed clearly.
In my opinion, this Nike pop up ads is a little boring as there is not much design to it. Where is relatable to the brand identity itself, but i think it would be more interesting if there is an image used or even adding in some design element to the ads, which will make it more attractive. The body copy is short and straightforward without adding in unnecessary copy into the ads. Overall, the ads are clear and straightforward and it has a clear benefit to attract customers to shop immediately.
b) Newly created copy for the ad
Headline: Season sales are here!!!
Body Copy: Enjoy up to 40% discount on products that you need now!
Call-to-Action: So what are u waiting for? Shop NOW!
Step Away From The Computer
by Liew Kuan Ting (Allen)
a) Opinion about the ad
The advertising agency, Saatchi & Saatchi, created this email for Asa Wright Nature Centre, where are a nature resort and scientific research station. The center is one of the top birdwatching spots in the Caribbean. The main idea of the email advertisement was to promote the center in an unconventional way that will attract people’s interest and visit the center. The advertisement was sent to office workers through email with the email subject read, “Find the Hidden Message.” Attached was the advertisement with the headline read, “Step away from the computer.” By completing the instructed action from the headline, the receiver will be able to see the “hidden” message behind the distraction design.
Personally, I think the concept of this email advertisement was fun and smart. The whole advertisement creates a great user journey for the email receiver from the beginning by grabbing their attention with the mysterious subject title. Then when they click in, they see an optical illusion advertisement that will arouse their curiosity, which will make people want to know more about the advertisement and more willing to follow the instructed action on the ad. Once the receiver completes the action and sees the revealed message, the realization of the need for relaxation from the busy life will create a strong connection with the office workers. In result, a higher conversion rate as the connection between the office workers with the advertisement was strong. The only thing that I think could be improved was a clearer call to action, other than that, I think the advertisement was well-executed.
b) Newly created copy for the ad
Headline: Step Away From The Computer
Body Copy: Time to Relax with Nature
Call-to-Action: Visit our nature centre to relieve yourself! For more information, visit asawright.org
ABOUT A BEAR HUG?
by Lim Shan May
a) Opinion about the ad
Gingiber is an illustration company own by Bloomfield. The idea of this pop-up ads is to get customers to sign up for their newsletter and they can earn a coupon code from that. They have a straightforward call-to-action which enables people to sign up immediately. The interesting headline: “How about a bear hug?” is separated clearly from the body text, and it creates warmness and friendliness to the readers. Other than that, iIt utilises the KISS method where the body copy is short and simple, benefits offered are directed clearly.
In my opinion, this “bear hug” pop-up ad is very attractive as they used a beautiful illustration that’s endearing, which immediately captures the audience's’ heart. The ad’s illustration are her artstyle which integrates into the overall design of her site. The body copy is short and sweet without wordy and unnecessary points. However in my opinion, the headline could be bigger as the second main emphasis from the illustration. A lot of benefits are stated there which sells right away! Overall, the body copy is clear and effective and the illustration of the pop-up ad make it stands out from the typical pop-up ads. I would definitely get attracted to this ad if I’m scrolling the website when this shows up.
b) Newly created copy for the ad
Headline: WAIT! YOU FORGOT A BEAR HUG!
Body Copy: Enjoy 15% discount code, free downloads and happiness.
Call-to-Action: Sign Up NOW!
Subscribe to the newsletter
by Tan Jessy
Source: Dolce and Gabbana, 2020
a) Opinion about the ad
Dolce & Gabbana is an Italian luxury, fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The two met in Milan in 1980 and designed for the same fashion house. In 1982, they established a designer consulting studio; in time it grew to become "Dolce & Gabbana".By the end of the 1990s, the company's revenues were around US$500 million and in 2003 their revenue reached $633 million. By 2005, their turnover was €600 million. In Dolce & Gabbana Online Store pop-up ad, “Subscribe to the newsletter” is the title of the ad. Followed by “Stay up-to-date on all the news from the world of Dolce&Gabbana” which further interprets the benefits consumers would get from subscribing to the brand’s newsletter.
Dolce & Gabbana Online Store, sells official store exclusive clothing and accessories for men and women with worldwide delivery. In my opinion, Dolce & Gabbana Online Store pop-up ad is very dull. Although it conveys the message clearly to audiences, the pop-up ad could be more interesting which grabs audiences’ attention to immediately sign up for their newsletter. In the pop-up ad, the visual found was a pair of shoes, which in my point of view could be elevated by replacing the visual into the brand’s latest collection, and increase the contrast of the visuals to grab attention.
b) Newly created copy for the ad
Headline: Be the first one to know
Body Copy: You’re not only sharing your email address, you’re entering a private group which will unlock exclusive benefits.
Call-to-Action: Sign up now for exclusive rewards from Dolce&Gabbana.
Gothamist Pop-up Ad
by Yang Chee Kent
a) Opinion about the ad
The big idea of this advertisement is to drive the audience to visit Gothamist website and subscribe to their newsletter. Gothamist is the operator and franchisor of eight city-centric websites that focused on news, events, food, culture, and other coverage in New York. The pop-up ad uses one of its article titles – The 10 Best Rooftop Bars in NYC. The pop-up ad turned the title into a form of questioning, with ‘Yes’ and ‘No’ buttons. The special part is the sentences along the ‘Yes’ and ‘No’, where the brand used more of a fun approach to guide the audience to pick the button.
In my opinion, the copy is well written as it is very relatable with the title in the pop-up ad. For ‘Yes’ button, “bring on the cocktails!” as the article talks about rooftop bars; whereas for ‘No’ button, it stated that ‘I’d rather cry alone in my apartment”, which carries the meaning of lonely people do not drink by themselves. Although it might be perceived as passive-aggressive copy (Alvarez, 2014), it is possible that the reader will find it funny or cute compare to just saying ‘No’ in the button. Overall visual is clean and tidy. An image is clipped in the title has helped to emphasized on the title and create hierarchy of information between title and the buttons.
b) Newly created copy for the ad
Headline: The 10 Best Rooftop Bars in NYC you should know and go to.
Call-to-Action: Tell Me. I’m going tonight. / Nah. I prefer canned beer.
Reference List / Picture Credit
- GhFly (2020). Image from https://www.adsoftheworld.com/media/digital/altbank_member_get_member
- Nike (2020). Image from https://www.nike.com/my/
- Saatchi and Saatchi (2009). Image from https://www.adsoftheworld.com/media/digital/asa_wright_nature
- Stacie Bloomfield (2020). Image from https://gingiber.com/
- Dolce and Gabbana (2020). Image from https://www.dolcegabbana.com/en/
- Gothamist (n.d.). Image from https://www.creolestudios.com/heres-if-and-how-you-should-use-website-pop-ups-in-2019/
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